Title
Date
Description
The Challenge
Deliver a premium look and feel for an exceptional experience, exploiting great photography and video to engage and inform prospective guests.
How we went about selling the experience.
CA’s Corporate Hospitality pages were functional. They displayed the benefits, the inclusions and even a few images of cricket grounds & services and presented a nice form to fill in at the bottom of the page. What they didn't do was showcase any of the amazing, entertaining experiences.
We wanted to deliver a premium look and feel for this exceptional experience and decided to exploit our great photography and video to engage and inform prospective guests.
Designing value into the ultimate cricket experience
From the outset, the Hospitality team wanted to promote the value businesses can generate from hosting clients or employees. There was a desire to provide emphasis on how Cricket can help a business win through more personalised experiences for corporate, business and leisure customers.
CA’s corporate hospitality products were packaged and marketed in a way that did not communicate the value businesses can generate from hosting clients or employees. There was a desire to provide emphasis on how Cricket can help a business win through more personalised experiences for corporate, business and leisure customers.
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