EACH Website UI

Implementing a UI Design System & Brand Integration

Interface Design
Website Design
Design Systems

Overview

Superunknown engaged Bluntmedia to help redesign EACH’s website, bringing their updated brand to life with an inclusive, accessible experience for a diverse user base.

Goals

01
Develop a modular design system for rapid, consistent page creation with minimal visual drift.
02
Embed Each's brand into the UI for a distinctive, cohesive, and engaging experience.
03
Design adaptable components for reuse across various contexts and device platforms.
04
Ensure the design system translates seamlessly into code, facilitating smooth handoff and maintenance.

The Approach

Superunknown brought Bluntmedia in to lead the web UI and design-system integration. They had already shaped the core experience through extensive content wireframes and low-fidelity layouts, and had the foundations of a brand style.

Working closely with the brand and development teams, patterns were refined in parallel with implementation. Using Utopia.fyi, a fluid typographic scale was established to maintain visual harmony across all breakpoints. From there, a modular component library was formed, including buttons, cards, forms, accordions and navigation, each with defined states, variants and usage rules.

Design Execution

Foundation Styles

The foundation styles were built around a fluid typographic scale, ensuring seamless readability from mobile through to large desktop displays. A bold brand palette was translated into an accessible digital system, with WCAG-compliant contrast ratios and clear hierarchy to support users across all contexts.

Brand Application

Brand elements were applied with restraint to keep the interface warm, modern and easy to navigate. Focus states, keyboard navigation and responsive behaviours were intentionally designed to support CALD and low-literacy audiences, ensuring the experience remained inclusive and intuitive.

Component Design

The component library was constructed as a fully modular system, with patterns for buttons, cards, forms, accordions and navigation. Each component included defined variants, interaction states and motion guidelines, creating a scalable UI language that remained consistent, flexible and developer-friendly.

Applied layouts

Visit the EACH website to see the final result, or view the full brand case study by Superunknown.

Final Outcome

The result was a responsive, human-centred UI that brought consistency and clarity to a complex healthcare site, streamlined workflows between UX and development, and established a modern, accessible digital presence aligned with EACH’s national strategy. The redesigned system now gives EACH a platform that feels approachable, trustworthy and ready to scale with their future growth.

Bluntmedia proved to be a great connection between UX, Brand and Development. The design system provided an easy-to-implement responsive system that just worked.
  • Paul H, Co-Founder, Superunknown

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